Projects that connect tourism, branding and international relations.
Initiatives designed for destinations, institutions and companies that need strategic vision, editorial storytelling and activation with a qualified audience — in Brazil and across global markets.
Connecting Cultures
Brazil–China
In partnership with Embratur and CICG (China International Communications Group), Lipe Travel Show joined the Brazilian delegation at ITB China 2026 — Asia's largest tourism fair — in Shanghai, May 26–28.
The project combined institutional presence, live content production and editorial coverage with multi-platform distribution to position Brazil as an aspirational destination for the Chinese market.
Project Deliverables
- Premium YouTube episodes covering ITB China 2026
- Real-time Instagram coverage (Reels, Stories and Posts)
- B2B articles and content on LinkedIn for industry executives
- Speaker participation on ITB China panel
- Strategic meetings with Chinese buyers and operators
- Distribution via CICG to partner Chinese media
ITB China 2026 · Shanghai
Coverage, behind the scenes and activations across the 3-day event
Visit Brasil Summit
Brazil's moment and voice
Special editorial coverage carried out in Brasília for Embratur — bringing together the Summit, the 2025 National Tourism Award, creator meetings, sensory experiences and Brazil's new moment in international positioning.
The project combined institutional presence, live coverage, multi-platform content production and a premium visual report delivered to Embratur — with 6 editorial chapters documenting the full journey.
Project Deliverables
- Premium visual report in PT, EN and ES — see full delivery
- Live Instagram coverage (Stories, Reels and permanent Highlights)
- 6 editorial chapters: Brasília, Creators, Embratur, Award, Experiences and Summit
- Panel participation and coverage of the announcement of Embratur's new president
- Receipt of the 2025 National Tourism Award — Press & Social Media
- Meeting with team, partner creators and Brazilian tourism leaders
Other Projects & Formats
Institutional campaigns, brand activations and special content built to measure for each objective.
Visit Brasil Summit 2026
Special editorial coverage for Embratur in Brasília — Summit, National Tourism Award, creator meetings, experiences and Brazil's international positioning.
Institutional Campaigns
Projects for tourism secretariats, convention bureaus and promotion entities that need qualified visibility and editorial narrative for international markets.
Destinations · B2GProprietary Series
Special formats with continuous narrative for brands and destinations — WebSeries, mini-documentaries and long-form content with multi-platform distribution.
Branded ContentBrasil Masterclass
B2B training in branding and international sales for destinations and operators looking to better position themselves in the global tourism market.
B2B · EducationBranded Travel
Immersive trips and press trips with integrated content production — authorial narrative, live coverage and distribution to an aspirational audience.
Press Trip · ImmersionTalks & Panels
Speaker participation at trade fairs, conferences and B2B tourism events — with 25 years of executive background and vision on digital transformation, content and internationalization.
Speaker · EventsInternationalization
Strategy and execution for destinations and brands looking to enter new markets — focused on China, Europe and the Americas, with a local partner network.
Global · Strategy
Connecting Cultures in the field
Let's design something unique?
Special projects require clarity of objective, timing and partner ecosystem. Tell me your challenge — I'll come back with a real path forward.